Zeum: San Francisco's Children's Museum
Offers Free Admission for Cardholders on
Smithsonian Magazine's 5th Annual Museum Day
New Spiral Walkway Exhibit with a Meet the Artists Reception

San Francisco, CA —August 20, 2009 - On Saturday, September 26, 2009, Zeum: San Francisco's Children's Museum will participate in the fifth annual Museum Day, presented by Smithsonian magazine. A celebration of culture, learning and the dissemination of knowledge, Smithsonian's Museum Day reflects the spirit of the magazine, and emulates the free-admission policy of the Smithsonian Institution's Washington, DC-based properties. Doors will be open free of charge to Smithsonian magazine readers and Smithsonian.com visitors at museums and cultural institutions nationwide.

Last year, upwards of 200,000 people attended Museum Day, with all 50 states plus Puerto Rico represented by over 900 participating museums, including 84 Smithsonian affiliate museums. This year, the magazine expects to attract over 1,000 museums.

"Zeum: San Francisco's Children's Museum is proud to participate in Smithsonian magazine's Museum Day and partner with such a well-respected organization,"said Audrey Yamamoto, Executive Director at Zeum. "Smithsonian's national values in the arts, sciences, and culture parallel all of the things we value and strive for through our educational programs and experiences."

At Zeum, all visitors can take part in active learning by creating their own unique experiences and works of art through four core creative processes: animation, sounds and video production, live performance, and visual arts.

Visit www.smithsonian.com/museumday to download your Museum Day Admission Card to receive free general admission to Zeum: San Francisco Children's Museum. Attendees must present the Museum Day Admission Card to gain free entry to participating institutions. Each card provides museum access for two people, and one admission card is permitted per household. Listings and links to participating museums' can also be found at www.smithsonian.com/museumday.

  

About Zeum: San Francisco's Children's Museum
Zeum is San Francisco's hands-on multimedia arts and technology museum for kids. Zeum — located in the Yerba Buena Gardens — is a community-based, non-profit organization that nurtures the 3Cs of 21st-century literacy — Creativity, Collaboration, and Communication — among youth and families. By combining clay animation, music video production, live performance and digital art with imagination, Zeum's visitors become creators, animators, directors, performers, and designers. For more information, visit www.zeum.org.

Zeum: San Francisco's Children's Museum opened its doors in October 1998 on the rooftop of Yerba Buena Gardens as part of a major 87-acre urban renewal project by the San Francisco Redevelopment Agency in the South of Market area. Zeum's unique facility includes premier technology studios, interactive activity stations, exhibit galleries, community exhibit space, a 200-seat theater and the Zeum Carousel.

About Smithsonian Media
Founded in 1970 with the launch of Smithsonian magazine, Smithsonian Media—comprising Smithsonian magazine, Air & Space, goSmithsonian, Smithsonian Publishing Digital Network, Smithsonian Books and advertising for Smithsonian Channel—allows the intellectually curious to indulge and engage their passions for history, the arts, science, the natural world, culture and travel. Smithsonian Media's flagship publication, Smithsonian magazine, has a circulation of more than two million. This multimedia network is also affiliated with the world's most visited museum and research complexes at the Smithsonian Institution. For more information, visit www.smithsonian.com, www.airspacemag.com, and www.gosmithsonian.com